ABP has grown into an international business but we never forget our roots. Find out where we’re coming from, as a business and as people.
ABP’s vision is simple. To be the best at everything we do. Being a market leader comes with responsibilities. You also have to lead on quality, traceability and sustainability.
It’s our responsibility as leaders in the market to show the way, and encourage our entire industry to follow a sustainable path.
This is ABP’s Advantage Beef Programme, a dynamic new enterprise partnership that helps farmers build a sustainable beef business.
ABP offers Angus and Hereford breed bonuses across all our sites for eligible Angus and Hereford sired cattle. Delivered in partnership with Certified Irish Angus and Certified Irish Hereford Prime, the updated bonus structures are designed to reward farmers for embracing more sustainable farming practices, with a particular focus on genetic improvement and engagement with the Bord Bia AgNav platform.
Click on a breed below to jump directly to the information and discover the benefits available.
10c/kg baseline For all Angus-sired animals meeting Certified Irish Angus requirements
+5c/kg bonus
+5c/kg
Recorded sire or genotype
From 2028: Minimum Commercial Beef Value (CBV) of €100 From 2029: Genotype verification mandatory
10c/kg baseline
AgNav is a digital sustainability tool that uses verified farm data to create a personalised action plan for your farm. It provides practical, science-based recommendations to help improve efficiency, enhance environmental performance, and support the long-term viability of your business.
Click on the video to see how your ICBF login details can be used to access AgNav, where all your information is available to you.
To find out more please contact: agnavqueries@abpireland.com