ABP has grown into an international business but we never forget our roots. Find out where we’re coming from, as a business and as people.
ABP’s vision is simple. To be the best at everything we do. Being a market leader comes with responsibilities. You also have to lead on quality, traceability and sustainability.
It’s our responsibility as leaders in the market to show the way, and encourage our entire industry to follow a sustainable path.
This is ABP’s Advantage Beef Programme, a dynamic new enterprise partnership that helps farmers build a sustainable beef business.
Being a market leader comes with responsibilities. You also have to lead on quality, traceability and sustainability. Animal welfare is ABP’s priority, creating a healthy, safe and stress-free life for our cattle.
Then when it’s time, our patented Ultra-Tender® process ensures the most distinctive, flavoursome beef.
Ultra Tender Our Quality
As sustainability pioneers in the beef industry, ABP started making changes across the business decades ago. Find out how we’re working today for a Net Zero tomorrow.
Discover Demo Farm
ABP’s Advantage Beef Programme is a dynamic enterprise partnership that helps farmers build a sustainable beef business. This is an innovative way to futureproof your livelihood.
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From Ireland, ABP has grown into an international business but we never forget our roots. Find out where we’re coming from, as a business and as people.
Discover Our Brands
At ABP, we attract the brightest and best. Always challenging ourselves, we push standards further to drive change and raise the benchmark in our industry.
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29 November 2023
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