Our Difference

Being a market leader comes with responsibilities. You also have to lead on quality, traceability and sustainability. Animal welfare is ABP’s priority, creating a healthy, safe and stress-free life for our cattle.

Then when it’s time, our patented Ultra-Tender® process ensures the most distinctive, flavoursome beef.

Ultra Tender       Our Quality

Our Sustainability Journey

As sustainability pioneers in the beef industry, ABP started making changes across the business decades ago. Find out how we’re working today for a Net Zero tomorrow.

Discover       Demo Farm



Advantage Beef

ABP’s Advantage Beef Programme is a dynamic enterprise partnership that helps farmers build a sustainable beef business. This is an innovative way to futureproof your livelihood.

Explore  Top Tips


The ABP Story

From Ireland, ABP has grown into an international business but we never forget our roots. Find out where we’re coming from, as a business and as people.

Discover       Our Brands

good heardsmen logodrumlin gold logo   Irish nature logo

ABP hereford cattle

People & Culture

At ABP, we attract the brightest and best. Always challenging ourselves, we push standards further to drive change and raise the benchmark in our industry.

Explore Jobs       Why ABP?

An ABP office worker sitting at her laptop