ABP has grown into an international business but we never forget our roots. Find out where we’re coming from, as a business and as people.
ABP’s vision is simple. To be the best at everything we do. Being a market leader comes with responsibilities. You also have to lead on quality, traceability and sustainability.
It’s our responsibility as leaders in the market to show the way, and encourage our entire industry to follow a sustainable path.
This is ABP’s Advantage Beef Programme, a dynamic new enterprise partnership that helps farmers build a sustainable beef business.
As the leaders in quality and innovation, ABP’s brands are successful across the world. In every market where we operate, we work tirelessly to ensure consistently the finest, most versatile, premium products for our clients. It’s what they rightly expect, and what we demand of ourselves.
Our never-wavering focus on quality, and insistence on raising standards across the board, go hand in hand with the natural advantages of our sources. We are blessed with lush pasture and generous rainfall, on farms run by families invested in the future. We consult experts to provide the most progressive animal welfare in the business. This all leads to a better environment for the cattle, and beef of exceptional richness and flavour for our customers.
Because we know the care, skill and expertise that goes into them, we are honestly proud of our portfolio of premium brands. Even when they don’t carry our name on the package, they always offer our unrivalled quality, bringing the ABP difference to markets, retail, foodservice and homes – in all kinds of ways, in all kinds of places. This is the ABP way, and these are our brands.
We call it the ‘grass advantage’. Ireland is located at 53° N., an optimal latitude for grass production. Our cattle are fed on this lush green pasture, where they can roam most of the year in the fresh air, grazing to their hearts’ content. This helps make our beef rich in many nutrients and minerals that contribute to a balanced diet.
Vitamin B6. For energy, immune system function and reducing fatigue.
Vitamin B12. Helps red blood-cell formation, and strengthens the nervous system.
Niacin. Helps sustain energy and reduce tiredness.
Zinc. For better eyesight, bone health and fertility.
‘The Good Herdsmen’ is not just a name, it’s a promise. For over two decades, we have been committed to what comes naturally. Today our name is a mark of excellence in every market we serve. As a collective of people united by a desire to farm better, the old ways matter to us.
It’s our duty to protect and sustain what farming families have built over generations, to safeguard the balance of our natural environment, to nurture healthy soils, rewild the land, and help ensure biodiversity thrives. Organic farming allows nature to do what it’s always done, so that we can produce the finest organic grass-fed beef and lamb from Ireland.
Since 1989, Irish Nature has embodied the unique characteristics of our country’s finest beef. It is now Ireland’s longest-established premium export beef brand.
The natural flavour, exquisite tenderness, and nutritional excellence of Irish Nature give it a well-deserved reputation as a superior product. We have built longstanding partnerships with local farmers to guarantee the highest standards of quality and a reliable consistency of supply. From careful animal husbandry, to our unique Ultra-Tender® process, to the skilful selection of quality cuts, our beef is pure, natural and fully traceable. We are proud to stand over every cut. Irish Nature. This is our beef.
Drumlin Gold beef comes from our trusted farming partners in Ireland’s northwest. Reared on ridged drumlin terrain where the soil is richer, the cattle are free to graze on this lush green pasture all year round.
That precise geographical environment is key to producing a particularly fine 100% prime beef with a superb depth of flavour and tenderness. From this we craft a variety of round and roasting cuts, succulent steaks, and carvery joints, each selected by hand for its conformation and fat score. Drumlin Gold beef is fully traceable to the farm it was reared on, bringing the pure riches of Ireland’s natural bounty to tables around the world.
As pioneers in sustainability, ABP has a duty to keep working towards Net Zero. Find out about our ongoing programmes and rising standards.
Discover Animal Welfare