ABP’s vision is simple.

To be the best at everything we do.

Being a market leader comes with responsibilities. You also have to lead on quality, traceability and sustainability.

Animal welfare is ABP’s priority, creating a healthy, safe and stress-free life for our cattle. Then when it’s time, our patented Ultra-Tender® process ensures the most distinctive, flavoursome beef.

ABP representative talking to a farmer

Waste not, want not.

We continue to research, innovate and invest in every area of our business, to grow a future that is not only bright but sustainable. In fact, ABP pioneered sustainability in the beef industry, even down to what we do today with our by-products. The core business is supported by renewables, pet food and protein divisions, allowing us to minimise waste, reduce our environmental impact, and employ more people.

For us, the difference is personal.

Every farmer in our network of over 15,000 has a business to run. This is why we pay our suppliers not just on time, but on the day. Each year, ABP contributes an estimated €1.3bn to the rural communities in Ireland where we operate. We are proud of the relationships we’ve built together, helping make a difference in our industry, and in the wider world.