ABP has grown into an international business but we never forget our roots. Find out where we’re coming from, as a business and as people.
ABP’s vision is simple. To be the best at everything we do. Being a market leader comes with responsibilities. You also have to lead on quality, traceability and sustainability.
It’s our responsibility as leaders in the market to show the way, and encourage our entire industry to follow a sustainable path.
This is ABP’s Advantage Beef Programme, a dynamic new enterprise partnership that helps farmers build a sustainable beef business.
For generations the land has provided us with such bounty. Now it’s time to leverage today’s science, so we can protect tomorrow for future generations. That way we can continue to make positive contributions to the land and communities we depend on.
At ABP we know that regenerative agriculture will play an important part in the future of our industry. We’re spearheading this movement because it’s our duty as leaders. We believe that in time, regenerative practices will become the norm. By raising the profile of regenerative practices and making them a recognised part of standard farming, we will showcase the positive role that beef farming can play in sustainable food production.
What is regenerative agriculture? Put simply, it’s an end-to-end farming system that works to protect and enhance our natural resources. By working in harmony with the natural environment, this approach mitigates climate change and supports the future of farming families. It’s a holistic approach, considering the entire system from the health of the soil to the health of the farmer.
As an emerging concept, there’s no fixed definition for what makes regenerative agriculture. It’s a journey of continuous learning and improvement, adopting new methods, and constantly measuring progress. With this shift in mindset, we believe we can turn the dial. It’s no longer about minimising our impact on the land, but working toward making a net positive impact instead.
If we truly believe regenerative agriculture is the future, then we must back it up with hard data. That’s why we’ve partnered with respected industry authorities and research institutions to start digging into our approach.
In conjunction with our research partners, we’re currently engaged in a multiyear project with a select number of farmers. Each with a different area of focus, we’re also using our Demonstration Farm as a live test bed for measuring the effect of adopting regenerative practices. As our findings emerge, we will continue to add to the growing body of literature so that information becomes more widely accessible to the beef farming community.
Livestock genetics & animal welfare
Soil health & carbon sequestration
Biodiversity & nature based solutions