At ABP we produce premium, award-winning grass-fed Irish beef.

Our beef comes from cattle that graze at the world’s optimum latitude for natural pasture production: 53 degrees north. The terrain, landscape and climate of this precise geography creates an extended grazing season, allowing our animals to live outdoors and feed on grass for the majority of the year. This results in outstanding beef, offering superior taste and nutrition in the eating.

But the quality isn’t just down to the latitude of the grazing – but our rearing and processing too. We have long-term partnerships with family farms and have consulted with renowned animal welfare expert, Temple Grandin, in the design of our facilities and procedures, which ensures our livestock are relaxed and calm prior to slaughter. In addition to the high quality of cattle and animal welfare, our beef also benefits from our award-winning, patented Ultra-Tender® process. This unique hanging and chilling process is scientifically proven to increase the tenderness, consistency and eating quality of beef.

We also take every care to maximise our sustainability credentials. It’s at the heart of our business, and all of our processing sites in Ireland are now powered by wind energy. That’s why we were a founding member of Origin Green and the first food processor in the world to receive quadruple accreditation by the Carbon Trust.

GRASS FED, FAMILY LED

Generation to generation, our supplier network has grown. We’ve gone from a small community in County Louth to 12,500 farming families, and each and every one of those families has been specially selected according to a set of shared values.

It helps us make sure every animal we process has been reared to our high welfare standards, and delivers full traceability from farm, to farmer and even to each individual animal.

Our cattle are raised on a natural pasture-based system to allow as much time grazing on lush grass as possible. Grass-fed beef is low in saturated fat, has high levels of vitamins and a high ratio of omega-3 fatty acids.

ULTRA-TENDER®

Ultra-Tender® is our patented process to develop award-winning flavour and tenderness in our beef.
Our Ultra-Tender® process is scientifically proven to guarantee consistency and tenderness in beef. This patented process increases the natural breakdown of muscle fibres in every carcass while it hangs and matures prior to de-boning. Aligned with the hanging process, we’ve developed a method of sympathetically chilling the carcass to prevent cold shortening and assure absolute tenderness.

OUR VALUES

Quality & Integrity.
At ABP we will never compromise on quality. As a cornerstone of our business, all of our operations, processes and innovations are dedicated to the consistent delivery of quality to our customers. We believe in the integrity of our products and operations, so all of our meat is sustainably reared and completely traceable.

Customer Focus.
At ABP our customers are our valued partners. We believe in building relationships based on mutual respect and shared knowledge so we can produce the highest quality of products for consumers.

Service.
Regardless of what part of our business you work with, we pride ourselves on our client relationships. We believe in going above and beyond for our customers every day. Our processes are lean and transparent.

AWARDS

Mouth-watering. Award-winning.

The quality of our products reflects the outstanding care of our farmers and the pride we take with our processes.

It’s why we were awarded the title of World’s Best Fillet Steak at the World Steak Challenge 2019, and why we are the first Irish company to win 3 iTQi Crystal Taste Awards from the International Taste Institute in 2020.
It’s why we supply over 200 Michelin starred restaurants worldwide. It’s a taste that explains why we put so much passion and care into what we do.

View all our awards here

FOUNDING MEMBER OF ORIGIN GREEN

ABP is a founding member of Bord Bia’s Origin Green Sustainability Programme, the world’s first food and drink sustainability programme. It is the only sustainability programme in the world that operates on a national scale, uniting government, the private sector and food producers through Bord Bia. Independently verified, it enables Ireland’s farmers and producers to set and achieve measurable sustainability targets – reducing environmental impact, serving local communities more effectively and protecting our rich natural resources.

 

Origin Green Website